There are certain naming conventions for bodegas. Initials are popular (“L&L Grocery Deli”); so are street numbers (“513 Deli & Grill”). Many bodega names pay tribute to the owners’ city or region of origin (witness the Punjab and Himalayan groceries in Kensington, or the Pueblas, Cholulas and Chinantlas scattered across the borough). In gentrified neighborhoods, bodegas often incorporate “gourmet,” “organic,” or “fresh” into their signage – even as their shelves overflow with Doritos and Red Bull.
This post pays tribute to bodegas that break with convention, adopting names that are especially evocative, sweet, retro or just plain odd.
A sampling follows.